Wednesday, May 8, 2013

The Official Dogs Against Romney book is coming - and your dog can be in it!

Hello, pack! The election is in the past and we made history. Now, the history book is being written and we want your pet to be IN the book. Please check out our Kickstarter page, and see how you can be involved!

Thursday, December 13, 2012

Dogs Against Romney Social Media Activism Reached 40 Million People

The numbers are still being calculated, but it is now safe to say that, between January and November, 2012, Dogs Against Romney reached at least 40 million Americans with our message. This estimate is a combination of social sharing by our members, and mainstream media coverage we received. 


- In our top week on Facebook, we reached 1.25 million through social sharing
- In each of the last 8 weeks of the election, we reached at least 900,000
- In one night (the night we hijacked Romney's Diane Sawyer interview) we reached 9 million

Truthfully, the number is much larger, and incalculable. For example, the social sharing number includes only those from our page. It does not include exposure we received when our members' friends re-shared (and re-shared, and re-shared) our content. It does not include exposure we received when other activists shared our content with their own supporters, nor does it include the re-shares that followed it. The mainstream media numbers do not include exposure we received when their viewers and readers shared and re-shared the stories in their own social networks. Nor do the media numbers include the exposure we received in other countries (we were written about by mainstream press in Canada, the U.K., France, Germany, Spain, Brazil, and Australia).

I'm now working on a book about the experience, titled The Coming Age of Social Media Activism. If interested, you can keep up with its progress on our new Facebook page, Watchdog Causes.

Monday, December 10, 2012

Nominations Sought for Animal Welfare Org to Receive Dogs Against Romney Donation

We are now seeking nominations for an animal welfare organization to receive donated funds raised by Dogs Against Romney (DAR). The recipient will be selected by DAR members (now known as Watchdog Causes' "Watchdogs").

Nominations will be accepted through Wednesday, December 13. To participate, "Like" our new page and read up on the process!

New page: Watchdog Causes



Wednesday, November 14, 2012

How social media helped elect Obama and defeat Romney

From How powerful can social media activism be? One such effort (Dogs Against Romney) attracted over 110,000 members on Facebook and Twitter. These members, in turn, were connected to over 25 Million friends and followers. Through sharing by the group's members, the activist's message reached at least 900,000 people per week in the final two months of the election. There were even larger groups created by other social media activists that reached far more.

Read the complete article here.


Thursday, November 8, 2012

What's Next for Dogs Against Romney?

From January to November of this year, this blog received 1,299,620 visitors. Combined with the roughly 1 million visitors the original Dogs Against Romney blog received in 2007, we've safely accumulated over 2 million total visits since the news first broke about the way Mitt Romney treated his poor dog, Seamus. 

By the way, Dogs Against Romney was not about electing President Obama (although it became that by default when Romney won the Republican nomination). DAR was started while Obama and Hillary Clinton were still slugging it out in the 2007 Democratic primary. Disclosure: I am a modestly left-of-center independent and I personally supported President Obama's reelection. However, we worked hard to stop Romney from even getting the GOP nomination and - had we been successful - I'd have shut DAR down then and there and gone happily back to my regular job and daily activities. 

It didn't work out that way, though. Instead, we got a long fight that provided us with an incredible social media laboratory in which we learned a lot and gained a tremendous amount of very valuable experience (I suppose that is one thing I can thank Mitt Romney for).

Unlike 2007, DAR 2012 included a very robust social media component. Twitter was good, but Facebook by far became the star. We developed a very engaged Facebook following that eagerly shared our content. By Election Day, the DAR Facebook page sported over 106,000 members. I am still calculating the final numbers, but I can tell you that in the last week of the election alone, our Facebook content reached over 1.25 million people through viral sharing by our members. The final numbers will be nothing short of astounding.

So what's next? This has been a 5-year labor of love that often took time away from family, friends and my regular job (social media and online/interactive marketing consultant).Thankfully, as I mentioned above, an incredible amount of what we experienced and learned over the course of the election can be put to good use helping to bring about positive, forward change in the future (it is never too early to begin positioning for success in the next mid-term election). 

By all means take a few days to enjoy our hard-won victory - then, lets get back to work. I invite you to join us in our continuing, expanded mission. Visit our new blog to learn more - and while you're there, be sure to "Like" our new Facebook page to keep up with what comes next. Visit:

Scott Crider
Founder, Dogs Against Romney & Co-Founder, Watchdog Causes, LLC

Tuesday, November 6, 2012

Somewhere, Seamus' Tail is Wagging

Dogs Against Romney: Mission Accomplished!

It's been five long years since Dogs Against Romney was founded. Finally, we can say "Mission Accomplished!"

These stickers and magnets are available in our store, HERE. Grab one now!



Music Video Debut: DEVO's "Don't Roof Rack Me, Bro!"

Here's the music video debut for DEVO's awesome new single, "Don't Roof Rack Me, Bro (Remember Seamus)!" You can get the song FREE in our free iPhone and iPad game here: The Crate Escape: Seamus Unleashed


Wednesday, October 31, 2012

Tuesday, October 30, 2012

Romney Campaigns in Ohio, Calling it "Storm Relief," 500 Miles from Nearest Damage

You can't make this stuff up. While the President is in DC handling the Hurricane Sandy crisis, Romney is campaigning for himself in Ohio, calling his event "storm relief," even though Ohio is over 500 miles from the nearest hurricane damage. Source:


Help the Victims of Hurricane Sandy

Our thoughts and prayers go out to victims of Hurricane Sandy. Pack members who want to help the Red Cross provide shelter, food & other assistance can visit , call 1-800-RED-CROSS, or text the word REDCROSS to 90999 to make a $10 donation.